One of my pet projects is trying to help cool historic museums realise that they won’t lose their entire identity by shaking things up a bit. Here are 3 examples of museums making the old-fashioned a little bit more hip and real.
Tag: innovation
People tracking: the common field between shopper behaviour research & visitor experience
The creative industries have been at the head of some interesting technologies for new research around people tracking and understanding … More
Airbnb Experience vs. The Museum
Airbnb Experience…is this the uberization of museums? As local hosts starts to offer insight into their culture and worlds, what does it mean for the museum and its future relevance? Take a look at the potential for disruption.
Japan launches Airbnb for Temples
Japan has launched an Airbnb-style site exclusively for Temples. Whilst its not the first of its kind, its one more piece of evidence of the dynamic pace of change in the cultural tourism sector, fulled by the demand for experience.
bmgbgm // marketing trends 