Cultural marketing is trail-blazing as a new strategy to connect to audiences – see the examples from Red Bull and BMW to see what music, festivals, museums, heritage sites & more can do for engagement.
Tag: Cultural Heritage
Japan launches Airbnb for Temples
Japan has launched an Airbnb-style site exclusively for Temples. Whilst its not the first of its kind, its one more piece of evidence of the dynamic pace of change in the cultural tourism sector, fulled by the demand for experience.