Environmental, cultural, and historic heritage tours and activities have seen a surge in tourism interest and are consistently top-ranking in travel trend reports. Now the key question is how to make sure it stays sustainable.
Museums play a funny role – creative exploration, an artistic night out, or is it something more? This short article explore some of my thoughts about museums, and why they (should) exist.
Cultural marketing is trail-blazing as a new strategy to connect to audiences – see the examples from Red Bull and BMW to see what music, festivals, museums, heritage sites & more can do for engagement.
Japan has launched an Airbnb-style site exclusively for Temples. Whilst its not the first of its kind, its one more piece of evidence of the dynamic pace of change in the cultural tourism sector, fulled by the demand for experience.
Bilbao has been shaped by its modern architecture, but it has missed an opportunity to showcase its heritage. Stunning photography from the Euskal Museoa should be integrated into the landscape and experience.
This is an incredible discussion and conversation that is so fitting for today – how to understand if and where cultural managers can help to safeguard local knowledge and fund creative responses to protect their cultural memories and identities.